product development

Inventors have been trying to “build a better mousetrap” for more than 100 years. But, with more than 4400 mousetrap patents already registered in the US, getting them sold is another story.

Slingshot champions innovation, but it does so from the perspective of the people who are going to buy and use the products. Often, the addition of a few people-friendly features can make all the difference to the business success of a new product. Slingshot brings that perspective, playing an integral part in the product development process.

Whether it’s a business concept, a product, or perhaps just a one-off event, Slingshot is standing by to amplify your human effort.

Case Study 1:
Wines made from Pinotage grapes can be a hard sell. For Cloof Wine Estate, Oscar Foulkes created a red wine called Inkspot. First, he worked with the winemaker in creating the blend (nearly 80% Pinotage). Then, he developed the brand concept and worked with the designer in creating the label. Finally, the product was rolled out into the marketplace, where it is now the estate’s biggest-selling product.

Case Study 2:
For leading caterers Dish Food & Social, Oscar Foulkes has created event-specific food service concepts that not only delighted guests, but also contributed to the overall success of the events. Several prestigious events, such as the Nederburg Auction and the J&B Met, have benefited from this creativity.

Comments on this entry are closed.