ecommerce

Calling people to action requires that they have a means of acting on their purchase interest. eCommerce is the one sales channel that is not only entirely controlled by the vendor, but which is also the shortest route to market.

Furthermore, ecommerce is growing rapidly as the purchase channel preferred by consumers. Indeed, online retailers dominated the Christmas shopping season at the end of 2009.

But eCommerce is a destination shop, requiring a specialised basket of marketing and sales skills. The Slingshot team has more than ten years’ experience running online sales campaigns, and is furthermore extremely comfortable in the online environment.

Case Study:
Oscar Foulkes put his retailing experience to work in developing eCommerce as a viable channel for sales of Cloof wines. The estate has two different websites for online sales, with sales being driven by a number of promotional tools.

Cloof is now one of the most active South African wineries on the internet. The Facebook page for The Very Sexy Shiraz has over 2400 fans; considerably more than any other South African wine.

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