branding

A brand is the confluence of promise and experience. How the product is branded – its name and visual identity – should not only make it memorable, but also communicate what it ‘promises’ to deliver. Is it like a lighthouse on a dark night, or a single penguin in a colony of thousands?

Slingshot delivers branding that acts as a beacon, enabling consumers to navigate their way through an increasingly overcrowded marketplace.

Case Study:
Few industries are as over-crowded as the wine industry, with rapid proliferation of wine labels chasing contracting shelf space. Premium wines made from shiraz grapes, while desirable, are among the most over-traded. Oscar Foulkes’ solution for Cloof Wine Estate’s new shiraz wine in 2006 was the visually stylish and conceptually arresting The Very Sexy Shiraz. This product has become a firm favourite in numerous countries around the world.

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