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	<description>&#34;bringing products &#38; people together&#34;</description>
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		<title>Taking WordPress ecommerce to new levels</title>
		<link>http://theslingshot.biz/index.php/2012/05/taking-wordpress-ecommerce-to-new-levels/</link>
		<comments>http://theslingshot.biz/index.php/2012/05/taking-wordpress-ecommerce-to-new-levels/#comments</comments>
		<pubDate>Tue, 15 May 2012 07:00:20 +0000</pubDate>
		<dc:creator>slingshot</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=685</guid>
		<description><![CDATA[We’re very proud of the ecommerce site that we’ve just completed for Angel Heart, the Cape Town-based range of jewellery and accessories. Their pieces are all created around 61 different charms and gemstones that are manufactured in the customer’s choice of silver or dipped gold. These can be ordered as necklaces, bracelets or wrap bracelets, [...]]]></description>
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		<title>eCommerce Special Offer</title>
		<link>http://theslingshot.biz/index.php/2012/02/ecommerce-special-offer/</link>
		<comments>http://theslingshot.biz/index.php/2012/02/ecommerce-special-offer/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 08:02:27 +0000</pubDate>
		<dc:creator>Oscar Foulkes</dc:creator>
				<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=670</guid>
		<description><![CDATA[When Gumtree.co.za is advertising on 5FM and Kalahari.net is flighting ads on TV, to reference just two online businesses buying expensive mainstream media, you know that this ecommerce ‘thing’ has taken hold in South Africa. Of course, we’ve been watching double-digit growth in international online retail for years. No matter how small the base may [...]]]></description>
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		<title>Slingshot Case Studies</title>
		<link>http://theslingshot.biz/index.php/2011/12/slingshot-case-studies/</link>
		<comments>http://theslingshot.biz/index.php/2011/12/slingshot-case-studies/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 07:21:42 +0000</pubDate>
		<dc:creator>slingshot</dc:creator>
				<category><![CDATA[2011]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=516</guid>
		<description><![CDATA[Sometimes PowerPoint is a necessary evil &#8230; here&#8217;s a little one that presents a few Slingshot case studies. View more presentations from oscarfoulkes]]></description>
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		<title>A Brand Story</title>
		<link>http://theslingshot.biz/index.php/2011/11/a-brand-story/</link>
		<comments>http://theslingshot.biz/index.php/2011/11/a-brand-story/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 07:47:54 +0000</pubDate>
		<dc:creator>Oscar Foulkes</dc:creator>
				<category><![CDATA[Product development]]></category>
		<category><![CDATA[wine marketing]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=510</guid>
		<description><![CDATA[Cloof&#8217;s &#8220;family of brands&#8221; was created the way it was, specifically so that each product&#8217;s individual identity could shine, rather than getting subsumed in a brand hierarchy. Here&#8217;s little mood board that explains it (kind of). For me, it was a very personal process, and I think that every great brand needs to have that [...]]]></description>
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		<title>Disrupting, the Slingshot way</title>
		<link>http://theslingshot.biz/index.php/2011/08/disrupting-the-slingshot-way/</link>
		<comments>http://theslingshot.biz/index.php/2011/08/disrupting-the-slingshot-way/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 08:48:19 +0000</pubDate>
		<dc:creator>Oscar Foulkes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=500</guid>
		<description><![CDATA[The kind of innovation and creativity we aim to deliver for our clients can best be described by the modern-day cliché &#8220;disruptive&#8221;. So, it was really interesting to read this article by Luke Williams from Frog Design. One of my favourite take-outs was this paragraph: &#8220;&#8230;disruption for disruption’s sake is just annoying. The reason most [...]]]></description>
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		<title>A Label for Easy Livin&#8217;</title>
		<link>http://theslingshot.biz/index.php/2011/07/a-label-for-easy-livin/</link>
		<comments>http://theslingshot.biz/index.php/2011/07/a-label-for-easy-livin/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 11:22:33 +0000</pubDate>
		<dc:creator>Oscar Foulkes</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[wine marketing]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=486</guid>
		<description><![CDATA[I&#8217;m really chuffed with the way my latest label/brand development turned out. Cloof Wine Estate needed a label for their first bottling of 100% Sauvignon Blanc (previously it was blended with Chenin to make Daisy Darling, another of my creations). Given that Sauvignon is not only &#8220;the taste of summer&#8221;, but also its &#8220;best accompaniment&#8221;, [...]]]></description>
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		<title>Slingshotting Online Sales</title>
		<link>http://theslingshot.biz/index.php/2011/06/slingshotting-online-sales/</link>
		<comments>http://theslingshot.biz/index.php/2011/06/slingshotting-online-sales/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 12:28:11 +0000</pubDate>
		<dc:creator>slingshot</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=466</guid>
		<description><![CDATA[One of our ecommerce projects is the online shop for NoMU. This company makes a variety of much-loved chocolate products and herb &#038; spice mixes, which do not always have the widest retail distribution possible. When we set about developing the shop (which we also manage) we had an image in our minds of our [...]]]></description>
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		<title>Starting a Cult</title>
		<link>http://theslingshot.biz/index.php/2011/04/starting-a-cult/</link>
		<comments>http://theslingshot.biz/index.php/2011/04/starting-a-cult/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 07:43:53 +0000</pubDate>
		<dc:creator>slingshot</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[Product development]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=288</guid>
		<description><![CDATA[Cloof Wine Estate, with its adjoining vineyards at Burgherspost, represents a huge opportunity for making large volumes of high quality wines. However, making wine is one thing; getting it sold is another challenge altogether, and not one to be underestimated. While a full-time member of the Cloof team, Oscar Foulkes developed the products (sub-brands, actually) [...]]]></description>
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		<title>Unsubscribes: &#8220;Sayonara!&#8221;</title>
		<link>http://theslingshot.biz/index.php/2011/04/unsubscribes-sayonara/</link>
		<comments>http://theslingshot.biz/index.php/2011/04/unsubscribes-sayonara/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 10:16:08 +0000</pubDate>
		<dc:creator>Oscar Foulkes</dc:creator>
				<category><![CDATA[call to action]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=280</guid>
		<description><![CDATA[One of the benefits of emailed newsletters is that it&#8217;s generally quite easy to get a variety of stats that point to the success – or failure – of a particular mailer. So, we know how many emails went out. Of those, how many were opened, and then we start getting into finer detail, such [...]]]></description>
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		<title>Calling Customers to Action</title>
		<link>http://theslingshot.biz/index.php/2011/04/calling-customers-to-action/</link>
		<comments>http://theslingshot.biz/index.php/2011/04/calling-customers-to-action/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 10:42:12 +0000</pubDate>
		<dc:creator>slingshot</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://theslingshot.biz/?p=266</guid>
		<description><![CDATA[We&#8217;ve previously reported on a very successful call-to-action campaign undertaken by Slingshot for Cloof Wine Estate (click here to read it). The month of March brought two interesting call-to-action campaigns. The first of these was an emailed special offer for NoMU, which aimed to drive sales to Nomushop.co.za (this online store was developed and is [...]]]></description>
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