Case Studies

Slingshot’s Most Recent Project

June 18, 2010

Cloof’s family of brands is about to grow, with the imminent launch of The Very Vivacious Viognier. Slingshot managed the development process; creating the brand concept, working closely with the graphic designer, and also producing the back label copy. And, when the product is released during the course of July, Slingshot will run the call-to-action [...]

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eat. drink. shop.

May 14, 2010

We’re delighted to announce the launch of our newest ecommerce project – an online store for NoMU. NoMU is a dynamic Cape Town-based company, continually either developing new products or innovative ways of packaging and talking about them. Its product range is too large to expect any one store to carry everything, but the quality [...]

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The Power of Call-to-Action

April 1, 2010

The Slingshot mission – bringing people and products together – has been executed to perfection this week, with an emailed call-to-action campaign for Cloof Wine Estate. The objective was to promote website sales of one of the estate’s slow-moving products, direct to mailing list subscribers. Slingshot created the email message and disseminated it to the [...]

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