Case Studies

Slingshot Case Studies

by slingshot on December 13, 2011

Sometimes PowerPoint is a necessary evil … here’s a little one that presents a few Slingshot case studies.

View more presentations from oscarfoulkes

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A Label for Easy Livin’

by Oscar Foulkes on July 29, 2011

I’m really chuffed with the way my latest label/brand development turned out.

Cloof Wine Estate needed a label for their first bottling of 100% Sauvignon Blanc (previously it was blended with Chenin to make Daisy Darling, another of my creations). Given that Sauvignon is not only “the taste of summer”, but also its “best accompaniment”, I couldn’t get too far away from concepts relating to summer.

There are several great songs about the “easy livin” in summer, so I took a long shot and Googled ‘Summertime’. To my great surprise, no wine appeared to have been called this.

I turned to my design collaborator, Nic Jooste, who went through what must have been a highly frustrating number of rejections. Eventually, he presented a design with the beautiful serif ‘S’ you see in the label alongside. However, visually it just seemed to be a bit clinical, so I asked him to hang a pink bikini off the end of the S.

I love the finished result, which I think is a worthy entrant into Cloof’s family of brands.

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Slingshotting Online Sales

June 9, 2011

One of our ecommerce projects is the online shop for NoMU. This company makes a variety of much-loved chocolate products and herb & spice mixes, which do not always have the widest retail distribution possible. When we set about developing the shop (which we also manage) we had an image in our minds of our [...]

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Starting a Cult

April 21, 2011

Cloof Wine Estate, with its adjoining vineyards at Burgherspost, represents a huge opportunity for making large volumes of high quality wines. However, making wine is one thing; getting it sold is another challenge altogether, and not one to be underestimated. While a full-time member of the Cloof team, Oscar Foulkes developed the products (sub-brands, actually) [...]

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Calling Customers to Action

April 6, 2011

We’ve previously reported on a very successful call-to-action campaign undertaken by Slingshot for Cloof Wine Estate (click here to read it). The month of March brought two interesting call-to-action campaigns. The first of these was an emailed special offer for NoMU, which aimed to drive sales to Nomushop.co.za (this online store was developed and is [...]

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Normandy Stud on the Net

February 3, 2011

Few products match horse racing for thrill and excitement, not to mention the beauty of the animals themselves. Every race is filmed, which means there’s a fabulous resource for marketers working in the field. So, when I was asked to do a website for Normandy Stud – an operation with a 40-year track record of [...]

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My Favourite Foodmarket

October 7, 2010

Slingshot’s most recent ecommerce project is one that has involved me on a more personal level than most. For starters, I am connected to ‘the client’ by marriage. Then, cooking is one of my favourite recreational activities, so I got very involved (with the entire Dish team, of course) in assembling the product range. Many [...]

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A Dishy Website

August 31, 2010

Dish Food & Social, one of South Africa’s leading caterers, had operated with the same website for nearly five years. There was a serious need to upgrade not only the look and feel, but also the functionality. Slingshot developed a concept based upon using many, beautiful food pictures as a way of communicating the quality [...]

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Labelled for Success

August 17, 2010

Slingshot has completed two more product development projects for Cloof Wine Estate. The first is a brand identity and label for a premium-priced pinotage, The Very Posh Pinotage. Under its current – conventional – livery, the estate’s top-end pinotage has not experienced any sales growth. The aim is for the makeover to not only open [...]

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Slingshot’s Most Recent Project

June 18, 2010

Cloof’s family of brands is about to grow, with the imminent launch of The Very Vivacious Viognier. Slingshot managed the development process; creating the brand concept, working closely with the graphic designer, and also producing the back label copy. And, when the product is released during the course of July, Slingshot will run the call-to-action [...]

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