Selling Wine in an Online World

February 4, 2011

The first PC I bought, in 1989, had a 20 megabyte hard drive. The Palm Vx I got in 2000 was the size of my palm (hence the name), was able to do pretty much everything that the 1989 PC could, and it had 8 megs of storage. My current phone, the Nokia X6, makes [...]

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Normandy Stud on the Net

February 3, 2011

Few products match horse racing for thrill and excitement, not to mention the beauty of the animals themselves. Every race is filmed, which means there’s a fabulous resource for marketers working in the field. So, when I was asked to do a website for Normandy Stud – an operation with a 40-year track record of [...]

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Talk Data to Me

November 10, 2010

It is easy for cynics to question the efficacy of gatherings such as the recent G20 summit. Certainly, the summit’s most immediate tangible output consisted of a group photograph. Cynicism aside, what the picture does demonstrate is that the world of economic and financial leadership is very male, perhaps to the detriment of the world’s [...]

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My Favourite Foodmarket

October 7, 2010

Slingshot’s most recent ecommerce project is one that has involved me on a more personal level than most. For starters, I am connected to ‘the client’ by marriage. Then, cooking is one of my favourite recreational activities, so I got very involved (with the entire Dish team, of course) in assembling the product range. Many [...]

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A Dishy Website

August 31, 2010

Dish Food & Social, one of South Africa’s leading caterers, had operated with the same website for nearly five years. There was a serious need to upgrade not only the look and feel, but also the functionality. Slingshot developed a concept based upon using many, beautiful food pictures as a way of communicating the quality [...]

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Labelled for Success

August 17, 2010

Slingshot has completed two more product development projects for Cloof Wine Estate. The first is a brand identity and label for a premium-priced pinotage, The Very Posh Pinotage. Under its current – conventional – livery, the estate’s top-end pinotage has not experienced any sales growth. The aim is for the makeover to not only open [...]

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Poor Product Design 1.01

June 23, 2010

When illustrating the value – no, necessity – of intelligent product development (one of the functions of Slingshot) I seldom need to cast my net further than Apple. If you look at the Mac, the iPhone and the iPod (can’t comment on iPad yet), these are all products packed with the kinds of features that [...]

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Slingshot’s Most Recent Project

June 18, 2010

Cloof’s family of brands is about to grow, with the imminent launch of The Very Vivacious Viognier. Slingshot managed the development process; creating the brand concept, working closely with the graphic designer, and also producing the back label copy. And, when the product is released during the course of July, Slingshot will run the call-to-action [...]

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eat. drink. shop.

May 14, 2010

We’re delighted to announce the launch of our newest ecommerce project – an online store for NoMU. NoMU is a dynamic Cape Town-based company, continually either developing new products or innovative ways of packaging and talking about them. Its product range is too large to expect any one store to carry everything, but the quality [...]

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The Power of Call-to-Action

April 1, 2010

The Slingshot mission – bringing people and products together – has been executed to perfection this week, with an emailed call-to-action campaign for Cloof Wine Estate. The objective was to promote website sales of one of the estate’s slow-moving products, direct to mailing list subscribers. Slingshot created the email message and disseminated it to the [...]

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