Slingshot Case Studies

by slingshot on December 13, 2011

Sometimes PowerPoint is a necessary evil … here’s a little one that presents a few Slingshot case studies.

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A Brand Story

by Oscar Foulkes on November 1, 2011

Cloof’s “family of brands” was created the way it was, specifically so that each product’s individual identity could shine, rather than getting subsumed in a brand hierarchy. Here’s little mood board that explains it (kind of).

For me, it was a very personal process, and I think that every great brand needs to have that element of personality. Even if a giant corporation owns a brand, somewhere inside the beast there needs to be someone with passion.

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Disrupting, the Slingshot way

August 18, 2011

The kind of innovation and creativity we aim to deliver for our clients can best be described by the modern-day cliché “disruptive”. So, it was really interesting to read this article by Luke Williams from Frog Design. One of my favourite take-outs was this paragraph: “…disruption for disruption’s sake is just annoying. The reason most [...]

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A Label for Easy Livin’

July 29, 2011

I’m really chuffed with the way my latest label/brand development turned out. Cloof Wine Estate needed a label for their first bottling of 100% Sauvignon Blanc (previously it was blended with Chenin to make Daisy Darling, another of my creations). Given that Sauvignon is not only “the taste of summer”, but also its “best accompaniment”, [...]

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Slingshotting Online Sales

June 9, 2011

One of our ecommerce projects is the online shop for NoMU. This company makes a variety of much-loved chocolate products and herb & spice mixes, which do not always have the widest retail distribution possible. When we set about developing the shop (which we also manage) we had an image in our minds of our [...]

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Starting a Cult

April 21, 2011

Cloof Wine Estate, with its adjoining vineyards at Burgherspost, represents a huge opportunity for making large volumes of high quality wines. However, making wine is one thing; getting it sold is another challenge altogether, and not one to be underestimated. While a full-time member of the Cloof team, Oscar Foulkes developed the products (sub-brands, actually) [...]

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Unsubscribes: “Sayonara!”

April 9, 2011

One of the benefits of emailed newsletters is that it’s generally quite easy to get a variety of stats that point to the success – or failure – of a particular mailer. So, we know how many emails went out. Of those, how many were opened, and then we start getting into finer detail, such [...]

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Calling Customers to Action

April 6, 2011

We’ve previously reported on a very successful call-to-action campaign undertaken by Slingshot for Cloof Wine Estate (click here to read it). The month of March brought two interesting call-to-action campaigns. The first of these was an emailed special offer for NoMU, which aimed to drive sales to Nomushop.co.za (this online store was developed and is [...]

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Selling Wine in an Online World

February 4, 2011

The first PC I bought, in 1989, had a 20 megabyte hard drive. The Palm Vx I got in 2000 was the size of my palm (hence the name), was able to do pretty much everything that the 1989 PC could, and it had 8 megs of storage. My current phone, the Nokia X6, makes [...]

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Normandy Stud on the Net

February 3, 2011

Few products match horse racing for thrill and excitement, not to mention the beauty of the animals themselves. Every race is filmed, which means there’s a fabulous resource for marketers working in the field. So, when I was asked to do a website for Normandy Stud – an operation with a 40-year track record of [...]

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